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Pandemic Learning: Humans Crave Connection

May is mental health awareness month, and good time to look more closely at Federation and Jewish Family & Career Services (JF&CS) recent COVID-19 Jewish Community Self-Care Study. The study revealed that two particular age groups in our community experienced the greatest stress and anxiety during the pandemic year. Many mental health issues, including substance abuse, surfaced from the survey, but the deep need for activities that support human connection was evident across all age groups. 

Under 24yearolds reported high levels of anxiety and loneliness because they couldn’t be with their friends. They also worried about the vulnerability of older loved ones to the virus. We know that a robust social life is core to this age group.Those under 24 lack the life experience to cope and understand that this too will pass. As we think about responses to their needs, a core question for this age group is how do we help them build resilience skills and stronger selfcare practices? 

35-44yearolds, especially parents who were homeschooling their kids, were deeply affected by the combined stressors of meeting their responsibilities to their families and doing their jobs. They feared the illness, were anxious about supervising their childrens’ education, and felt high stress around taking care of others. Core questions for this age group: TV watching, visiting in person, exercise, being outdoors, and cooking sustained this group. How can we balance their family responsibilities with their need for personal care? 

Dan Arnold, Director of Clinical Services at JF&CS believes the stress we are experiencing may not subside any time soon. He cites the “Shadow Pandemic” where mental health concerns are expected to follow even as COVID cases decline, “We’re in the midst of a collective trauma,” Arnold says. “Trauma often overwhelms the ability to cope and diminishes the ability to feel a full range of emotions. Clinicians need to understand the sense of betrayal, confusion, and loss that so many are feeling.” 

Amy Glass, a director in Federation’s Community Planning and Impact helped design and field the self-care survey. She feels theres a strong community call to action coming out of the results. “I hope every Jewish professional will think creatively about how their programs can enhance mental health resilience. want us to come together to mine new responses from our organizations that address supporting good mental health. The survey showed that people want exercise buddies, and activities that bring people together — they want to feel connected!” 

EMBRACING OUR UNIQUE MENTAL HEALTH STORIES WITH PAMELA SCHULLER

Alexa Freedman and Julia Harris, Strong Women Fellows, co-authored this article originally published in VOXATL.


 

As anyone who struggles with mental illness knows, it is hard to love your brain and appreciate your mind, when you know that in some cases it is the root of your issues. However, Pamela Schuller, an internationally known disability and mental health advocate and professional standup comedian, has learned to love her brain and embrace what makes her different.


In March, JumpSpark’s Strong Women Fellowship got to hear from Schuller. She has an incredibly interesting story and used hilarious anecdotes to tell it. When she was young, Pamela had the worst diagnosed case of Tourette Syndrome in the country. Pamela says she loves Tourettes; it’s the best neurological disorder she could have asked for, she told us. 

How, you may ask, did she make it to this point? It was a long journey of self-discovery, personal growth, and unfortunately, pain. For a long time, Pamela said, she believed she was a waste of space; she struggled with being an outsider and with her disability defining her. When asked to write something she loved about herself, she was unable. Throughout the years, however, with help from therapists, friends, and community, Pamela has learned that she is more than her diagnosis and has so much to give to the world.

Throughout our session, Pamela shared many funny stories from her childhood experiences, but each one taught a lesson. She certainly faced many hardships growing up, including having a broken neck and several broken bones due to her tics, but she chose not to focus on those when telling her story. For example, she shared how one night, she was barking (this happens when she is excited), and a neighbor complained about her having a dog in their no-pet complex. Pamela said she absolutely mortified the landlord, who had come to explain the rule, when she said the barking was her. The landlord promised to never come to her if anyone else complained again, and according to Pamela, she went out and got a dog right after. This funny story really stuck with me, since instead of being upset Pamela really made the most out of the situation.

She was once told that her case of Tourette’s Syndrome was one of the worst, but today she uses her own story in hopes of inspiring others. Pamela taught a very important lesson to the Strong Women Fellowship: Every person has struggles, but every person still adds so much value to the world. If allowed, a perceived disability or illness can add wonderful things to a person’s life. It is possible to balance struggling and loving oneself at the same time.

Alexa’s takeaway: As someone who has struggled with mental illness her whole life, it was so empowering for me to hear Pamela talk about all the ways she has embraced her diagnoses and let them enrich her life, instead of taking away from it. It gave me a lot of hope to see Pamela thriving and having so much self-love because of the way she has transformed her diagnoses into blessings instead of burdens. Pamela’s journey is proof that with help and hard work, it is possible to break down defining barriers and rewrite who you are and how you want to live.

Julia’s takeaway: Pamela taught us so many valuable lessons and made me feel nothing but proud of who I am and what makes me different. I learned the importance of celebrating our differences, and her unique outlook really spoke to me. I also recognized how impactful it is to advocate for others who cannot do so for themselves, or else the pointing and laughing will continue. Sometimes I refrain from doing things that will make me stand out in fear of being judged, but I now realize that standing out is really special, and that there is no point in only considering others and not myself. It was so reassuring to know how much greatness came out of Pamela’s tough situation, and this made me think with a much more positive outlook. I now know that what might seem like an unbearable situation for me has to have some upsides; it just may take a little digging. Pamela Schuller — a Jewish, 4-foot 6-inch woman with Tourette’s (or, as she calls it, “the trifecta”), taught me so much from the little time spent with her. I will certainly be passing on her story and using her advice in my daily life.


Alexa Freedman is an 11th grader at The Galloway School, and Julia Harris is a 10th grader at Dunwoody High School. Both are second-year Fellows and Peer Leaders for the JumpSpark Strong Women Fellowship.

Conquering Shame, Cultivating Trust

recent Jewish community survey on self care during the pandemic revealed that people age 25 and under have experienced some of the highest rates of anxiety, depression, drug and alcohol abuse, and even suicidal thoughts. It was surprising to some, but not to the professionals who lead JumpSpark, our community teen initiative. JumpSpark conducted its own anonymous teen survey on mental health and has been creating programming and opportunities for group work around these issuesince the beginning of the pandemic JumpSpark has provided a safe place for teens to talk and share their feelings during this time. 

Lili Stadler, a senior at The Weber School, is part of JumpSpark’s Strong Women Fellowship. She spent the summer and fall of 2020 interning with the Blue Dove Foundation which addresses mental health through a Jewish lens. Lili has been passionate about mental health advocacy her whole life, and her curiosity about her peers led her to create a mental health survey for the Atlanta Jewish teen community. 

Read on to see what Lili learned through her internship and from her friends, the statistics she has mined, and what she has to say about the emotional struggles she and her peers are dealing with. 

With a school counselor as my mom, I have always known the importance of mental health. Talking about my feelings had never been a problem; in fact, it was normal in my household. Therefore, I brought that mindset into elementary school, which wasn’t anything necessarily special, considering crying and complaining were daily occurrences for most children trying to understand how to share, create friendships, and express themselves. I pretty much had one best friend who knew every thought that went through my head throughout middle school. She was practically my sister, so I didn’t feel any need to keep anything in. Sharing our thoughts and expressing our emotions were normal, everyday tasks. Again, unleashing this vulnerability was a regular and uneventful occurrence in my day-to-day life.  

When I got to high school, I was shocked that, after getting acquainted with my peers through surface-level discussions about our previous schools and favorite nail spots, they weren’t openly sharing their deepest, darkest secrets. Now that we are seniors, my friends are aware that I am not afraid to show or talk about my emotions. After realizing not everyone is comfortable with talking about those feelings, I have learned to normalize mental health in my personal life. Most of the time, I encourage my friends to understand that feeling any type of emotion is normal, and you do not have to feel ashamed of it.  

Because of the pandemic, I have become very aware of my own mental health needs as well as the mental health concerns of those around me. The effects of isolation have been clear: Not only have I become personally acquainted with both anxiety and depression; I have seen most of my friends struggle. One thing we can agree on in these times of turmoil in our country is that now, more than ever, is the time to eradicate the stigma surrounding mental health. 

Fortunately, I have had the unusual opportunity to view and interpret real data on the state of teen mental health in the Jewish community through an anonymous survey I created during my internship at the Blue Dove Foundation. One hundred fifty-four respondents, most of them Jewish, from both public and private schools across Atlanta provided insight into teen mental health issues. Some of the information was pleasantly uplifting; however, some statistics reflected the growing concerns society faces regarding mental health. For example, it was shocking to see roughly half the people who took the survey have experienced depression in the past six months, potentially propagated by COVID-19. Although I know, statistically, depression is pervasive among teens, it almost seems unreal that so many people have experienced it, considering I have had very little experience with people close to me opening up about their depression.  

Additionally, about 29 percent of respondents engage in solo or group drinking or drug use when feeling stressed, anxious, or depressed, which seems like too large of a number. When asked what they would worry about most when confiding in someone for emotional support, about 12 percent of respondents expressed that they do not have anyone they would trust to tell, and about 15 percent wouldn’t even want their friends/family finding out they are struggling. 

Many things struck me as concerning in these statistics. For example, 86 percent of participants have had a friend confide in them about their mental health, yet 44 percent of those respondents were told not to tell anyone about that discussion. Further, 43 percent said they feel as if they do not know how to help their friends’ mental health issues, and 41 percent of respondents don’t open up to others about mental health, because they do not want to burden others with their problems. 

Teens are clearly underprepared to effectively help their peers with mental health, yet most respondents said they would go to a friend before talking to an adult about their mental health issues. Because the difference between the number of people who would most trust a friend and the number of teens who feel ready to handle someone’s mental health concerns, it is clear to me things need to change. It is extremely difficult to know the right steps to take regarding someone else’s personal struggles, and there is a lack of resources to point teens in the right direction. From these statistics, it is clear that most teens are “driving blindly” while trying to help their friends with their problems.  

By encouraging data-driven education and advocacy, Blue Dove aims to increase awareness about mental illness and make all of us feel less alone in our mental health journey. When giving teens the opportunity to share and listen to one another’s experiences without judgement, and by dedicating the time and resources needed to teach helping skills, vulnerability and understanding, Jewish youth organizations and day schools can simultaneously help end the stigma and increase the emotional intelligence and resilience of our teen population. 

View the full survey results. 

An Atlanta foundation bets big on the Israel gap year

30 Jewish teens will receive gap-year subsidies of at least $10,000 next year

As the number of American students in Israel on gap-year programs between high school and college began to jump during the pandemic, an Atlanta foundation was taking careful note.

Now, the Zalik Family Foundation and the Jewish Federation of Greater Atlanta are trying to sustain that “COVID bump” by making the gap-year experience more affordable.

“It’s basically a fifth year of college,” said Kelly Cohen, until recently the director of JumpSpark, the Atlanta federation’s center for teen programming.

Religiously observant communities in North America have long made a practice of sending high school graduates to spend a year studying at a yeshiva or seminary, but the practice was less common outside them, said Sheryl Korelitz, director of gap-year recruitment at Masa Israel Journey, which supports providers of long-term Israel trips for people ages 18-30 and is funded by the government of Israel and the Jewish Agency. In the 2019-2020 academic year, about 3,000 North American teens studied in religious settings, while 634 participated in other kinds of programs, such as the Young Judaea Year Course, which offers classroom study and volunteer experience, or the Nativ Leadership Program, offered by the Conservative movement.

Familiarity with the concept extended beyond the relatively small group of families that participated, however, said Korelitz, who was working at the time as a guidance counselor for Farber Hebrew Day School-Yeshivat Akiva in Southfield, Mich. When incoming freshmen realized last spring that they would be starting their college careers on Zoom, the idea of spending the year in Israel instead started to gain broader appeal.  

“People started scrambling,” she said, and the number of students from North America participating in the 30 non-religious gap-year programs Masa offers jumped by about 40%, to 1,100.

The pandemic limited the experience in some ways, Korelitz said. Groups of students had to quarantine upon entering Israel, and couldn’t travel freely throughout the country. Sites of cultural and historic interest were closed. However, many of the students became involved in anti-COVID volunteer work, such as putting together vaccination packets, which they found meaningful, she added.

The Jewish Community Response and Impact Fund (JCRIF), formed in the early days of the pandemic, responded to the opportunity to help those families and nurture their relationship to Israel by creating the JCRIF Gap Year in Israel Stimulus Fund, which gave funding to gap-year programs and scholarships to participants.

Inspired by JCRIF, the Zalik family came to JumpSpark with the idea of creating a local Atlanta program that would be easy to replicate in other communities, Cohen said.

Helen and David Zalik, the foundation’s principals, similarly said they wanted to harness the impact of the pandemic to create more enthusiasm for the gap-year experience, which they had long believed makes a lasting impact on students’ lives, enhances their readiness for college and will also improve Israel’s image on campus.

“If successful in Atlanta, we hope to help expand this model to other communities,” they said in an email.

In 2019, 12 students from the area participated in gap-year programs; during the pandemic, that number rose to 19, Cohen said.

To grow it further, JumpSpark did research through an internet survey and follow-up phone calls to families who tended to send their children straight to college, and asked them what they thought about the possibility of a year in Israel after high school.

“It wasn’t on their radar,” Cohen said. “There’s this hyper-focus on college admissions. Everything is about building your brand and your resume and going to school right away. But we knew we could disrupt that.”

JumpSpark also asked how much financial support was necessary to make the experience a fiscal possibility, and found that $10,000 was the right-sized subsidy. A gap year costs between $14,000 and $25,000, said Korelitz. Many federations give scholarships or subsidies for gap years, but the Zalik Family Foundation’s is the biggest, she added.

The foundation agreed to fund 30 subsidies; if a student agrees to add a service component, the subsidy rises to $15,000.

JumpSpark will apply to the Zalik Family Foundation to renew the grant, and now the question is whether the program will be taken up by funders in other cities, Cohen said.

“Because of the size of Atlanta we’re very much right-sized to do a pilot,” she said. “This work is replicable, but you have to have funding behind it.”

This article was originally published in eJewishPhilanthopy.

Cultivating a Learner’s Mindset

As part of Federation’s commitment to prioritize Excellence, Fearlessness, and Empathy as the core values that drive our work, all of our professionals know they are part of a learning organization. Federation’s learning culture means we not only encourage but require everyone to demonstrate personal and professional growth every year. Our people do this by taking classes and webinars, attending conferences, and sometimes choosing their own self-directed studies 

Every professional sets annual performance goals in their main area of expertise. And everyone has a development plan. Seventy percent of the development plan includes on-the-job “stretch opportunities. Our professionals frequently mentor each other to master these new skills. These commitments help us cultivate a learner’s mindset, which in turn, empowers us to become more fearless  

I see the benefits daily. People who are risk takers get comfortable with challenging fixed mindset and learn to embrace change. They are flexiblecurious, collaborative. They are open to the idea that there’s no one way to do things. These skills were absolutely essential as we adapted to the massive upheaval of the challenges of the pandemic  

Our professionals are taking classes about how to manage their teams, how to make Instagram and Facebook videos, and how to chart a donor’s journey from the very first gift to renewals. They’re learning about best practices in direct mail and how to tailor fundraising appeals to specific demographic groups. They’re studying how to move donors to monthly giving, and how to sharpen their listening skills so they take a project and turn it into realityOn their own time, several are pursuing MBA degrees, social work certification, and more!  

You may also have heard that Federation is integrating the capabilities of Salesforce into our daily operations. We are one of the first Federations in North America to adopt Salesforce, and I am continually getting phone calls from others who ask how it’s going. I’m proud to say, it’s going really, really, well. Salesforce allows us to better integrate our data, connect with community partnersvolunteers, and donors.  

In this way toohaving a workforce that values a learner’s mind has served us well. All of our teams are touched by Salesforce and after many, many, hours of trainingour professionals are fearlessly adopting new proceduresI am convinced that our commitment to ongoing learning is much deeper than what’s usually called “professional development.” It is an attitude that opens us up, fearlessly, tideas that can move this community forward.

2021 Community Award Winners

Jada Garrett 
As a Black Jew, Jada Garrett seeks to amplify voices and experiences of Jews of Color. She provides leadership and organizational diversity training workshops with a Jewish lensconsulting and public speakingJada is active at Congregation Shearith Israel, with Be’chol Lashon, and participates in multiple Jews of Color focus groups. She is also a member of the Jews of Color Fed Network, a community network made up of Jewish People of Color that serve as a resource for the broader Jewish communal landscape. 

Adam Hirsch 
Adam Hirsch epitomizes the definition of leadership within the Jewish Community. He is on the executive board of American Jewish Committee, Ahavath Achim Synagogue, and is a former board member of the Marcus Jewish Community Center of Atlanta and Jewish Family & Career Services. He has also served on the steering board of the Atlanta Jewish Film Festival. He was awarded the Young Leadership Award by ORT and was recently honored by Hillels of Georgia for his contributions both personally and professionally. Adam has also told the Jewish Atlanta story through various documentaries, including most recently, “Atlanta, The City Too Busy to Wait.”  

The Gerald G. Cohen Community Development Award — Jennifer Korach
Jennifer Korach may be new to Atlanta, but she has a long history with Jewish Federations. She was an active leader in Cleveland, holding many positions in the general campaign, women’s philanthropy, and was a member of Young Leadership Cabinet. Jennifer is a premier worker (and excellent fund raiser), serves as liaison to JFNA, and has served on allocations committees. Jennifer has co-chaired events and Pop Ups.   

The Marilyn Shubin Professional Staff Development Award — David Welsher
David Welsher is currently serving in his fourth academic year at The Epstein School and was recently named the Associate Head of School effective fall 2021. He is an inspired innovator, a gifted educator, and a compelling leader, who is enthusiastic about sharing his passion, vision, and knowledge. David’s educational philosophy sees each student as a whole child capable of learning and growth. Traditional academic learning is seen alongside the social, emotional, and spiritual growth of each student.   

Mary & Max London People Power Award — Lauren Harris
Lauren Harris has served on JF&CS’s Board for over 10 years. She created The Artists’ Collective; an innovative, volunteer led and run inclusion program bringing community artists twice a month into IndependenceWorks, JF&CS’s day services program for people with intellectual and developmental disabilities. This program gives clients who love art the ability to experiment with a variety of mediums and to interact with artists who are experts in their medium. Some of the items produced have been sold at JF&CS’s signature event, the Tasting, a fundraiser that supports these programs.  

Tikkun Olam/Community Impact Award — Mimi Hall
Mimi Hall was a founder and early organizer of Concrete Jungle, an organization launched in 2009 with the innovative idea of harvesting fruit and nuts from abandoned/underutilized urban trees. Concrete Jungle makes that produce a year-round food source for food banks, shelters, and people in need. The organization has now grown to a multi-pronged food justice advocate. Concrete Jungle organizes fruit picking events. It partners with other food justice organizations mobilizing volunteers for food delivery to needy families.   

A New Blueprint for Inclusion in Jewish Atlanta

In early 2020, the Jewish Abilities Alliance (JAA) engaged in a study of disability inclusion in Jewish Atlanta with an organization called MatanMatan works with Jewish professionals, communities, and families to create and sustain inclusive Jewish settings for people with disabilitiesThe study was an opportunity to reflect on our community’s past efforts and to re-evaluate needs and areas for deeper focus and support.  

Then came COVID-19. As the pandemic began to unfold, the study took on even more importance. It was clear that individuals with disabilities were disproportionately affected by the pandemic, facing increased social isolation, cuts in crucial services, and increased vulnerability to their health and wellbeing.  

Thanks to the consulting team from Matan, wnow have identified a framework that promotes and enhances a vision of a Jewish Atlanta that is fully inclusive of individuals with disabilities and their families across the lifespan. Here are some of the ways how we hope to close the gap between what currently exists and what the community aims to accomplish:   

  • Establishing and supporting coordinated communal inclusion efforts and unified community goals  
  • Prioritizing funding for inclusion across the lifespan and ensuring sustainability  
  • Creating a shared communal vision of acceptance and support for individuals of all abilities  
  • Training for all community professionals and lay leaders to create an even landscape of inclusion knowledge and capability  

We look forward to sharing the outcomes of this study and our road map for the next several years as we deepen our work alongside our community partners, in making Jewish Atlanta a place where people of all abilities are welcomed, included, and embraced in all aspects of Jewish life. 

Hillels of Georgia Partners with JF&CS on Student Mental Health

Elliott B. Karp, CEO of Hillels of Georgia, could see that Jewish college students across Hillel’s eight Georgia campuses were feeling isolated, anxious, and depressed. Requests for on-campus counseling services were pushed to their limits.

“Hillels of Georgia is committed to the wellbeing of our Jewish college students including their mental health,” Karp said. “Even before the pandemic, today’s generation of college students already exhibited the highest rate of mental health issues including anxiety, depression, and unfortunately, suicide. COVID-19 only exacerbated this reality for our students. Given our commitment to being a Jewish ‘home away from home’ for our Jewish students, we felt an urgency to create Be Well With Hillel as a collaborative partnership with JF&CS.

Thanks to a generous $25,000 grant from Jewish Federation of Greater Atlanta’s COVID-19 Emergency Response Fund, Be Well With Hillel is now providing free, virtual, confidential counseling services by a licensed clinician from the Frances Bunzl Clinical Services of JF&CS to any Jewish college student in Georgia.

Susan Fishman, the JF&CS clinician providing services, has an extensive background in college student counseling. She has found that virtual therapy works better than she imagined. “This is a modality that works especially well for college students. I’ve discovered that the stigma attached to mental health issues has dialed down a bit during the pandemic. Suddenly it’s OK to ask for help. Students are doing it earlier, not letting things build up to a crisis.”

Be Well With Hillel will continue to offer services throughout the summer, with a focus on transitioning to college in July and August and will provide group webinars on mental health and other issues as a way of providing support to Jewish students. Learn more here.

JumpSpark Amplifying Israel Pop Culture Phrases

When compiling the list, we enjoyed learning more about each other’s cultures and we hope you enjoy reading our list of pop culture phrases too!

This list has been compiled by our April Amplifying Israel Teen Fellows: Rian Gordon, Atlanta and Noa Boguslavsky and Tamir Shaginyan, Yokneam, Israel.

Hebrew Phrases:

“Al hapanim” – על הפנים- when something is really bad and not fun.

Example- I’m really bored… this concert is “al hapanim.”

“Sababa” – סבבה – okay or “cool”

Example- “sababa”, I’ll be there tonight.

“Chai beseret” – חי בסרט – something you call someone when he is “dreaming” or not connect to reality (in free translation it is- living in a movie).

“Met al ze”- מת על זה- when you wanna say you really love something (in free translation- “im dying on it”). Example- this food is great! “Ani met al ze”!

“Para para” – פרה פרה – very similar to- “one step at a time” (a bit weird, but in free translation it means- “cow cow”).

Nadir-נדיר  “awesome”

Sahi -סאחי “someone boring and simple”

Ani Pipi-אני פיפי “It’s so funny, I can pee out of laughter.״

English Phrases:

“That slaps” – when something is excellent or amazing!

Example: That song slaps!

“Break a leg”- A way to wish someone good luck before a performance of some kind.

“She’s so sweet, she told me to break a leg on stage tonight.”

“I’m down”- I agree or am interested.

“Wanna go to the movies?” “Ya I’m down.”

YOLO- “You only live once”

“I know I shouldnt eat the whole pizza by myself but YOLO.” 

“For real” – to speak honestly

“That was scary for real.”

Drip- extreme coolness, style

“You got some nice drip.”

‘Jewish geography’ contest on Zoom draws thousands

‘Who Knows One?’ sees its post-pandemic life in fundraising — and maybe matchmaking



The pandemic’s restrictions on social life have inspired new ways of connecting, from virtual birthday parties to Zoom speed-dating to digital simchas. In the Jewish community, they’ve given rise to a gamified version of “Jewish geography,” a favorite pastime of youth group alums, campers and others who have been active in Jewish social circles. Created by Micah Hart, “Who Knows One?” is named for the Passover Seder song of the same name, and was inspired by an ESPN show Hart watched in which the hosts competed to see who could get the most famous person to join a Zoom call. “It just sort of dawned on me. We were all at home, we had nothing else to do,” he told eJewishPhilanthropy.  

A resident of Atlanta, Hart is the son of Macy Hart, a longtime director of the Henry S. Jacobs Camp, a Union for Reform Judaism camp in Utica, Miss., and the founder of the Goldring/Woldenberg Institute for Southern Jewish Life. He had lost his job as head of social media for the restaurant franchise Buffalo Wild Wings early in the pandemic, and as a lifelong fan of Jewish geography, in which at least two people identify who they know in common, he realized that it could be enjoyable as a filmed contest. He also felt he had the skills to try to make it happen due to his professional background as a creator of digital content. Now, “Who Knows One?” is Hart’s full time job.

The show, which runs on Wednesday and Saturday nights on Facebook Live, premiered last April 25; it has taken several forms in 150 showings since then, including a March Madness-type tournament called “Elijah’s Cup” that ran through Passover, but the basic premise remains the same: The hosts announce the name of a Jewish person unknown to the competitors, and the contestants or (or in some cases, teams of contestants) work to locate that person and bring him or her onto the Zoom call by building a chain of connections using only clues from the hosts — no help from the internet allowed. When the game ends quickly, Hart and his co-hosts bring in a second individual. “There’s a lot of improv in the show,” Hart said. “We know where we’re starting and ending but nothing about the middle, and the more off the rails it goes, the more entertaining it is.” Hart can’t estimate the total number of people who have been exposed to the show because audience numbers vary widely, but a regular Wednesday or Saturday night show can attract up to 4,000 viewers, split about equally between those who watch live and those who tune in later.

The regular shows occasionally generate revenue in the form of sponsorships, but the bulk of the business is what Hart calls “community games.”  Those can take the form of  a “fun-raiser,” in which a group pays him to host a show as a fun way for them to spend time together online, or a “fundraiser.” Organizations from the World Union for of Progressive Judaism to a slew of summer camps to the Melton School of Adult Jewish Learning have all raised money on “Who Knows One?” and Hart, for his part, charges a flat fee, although upgrade packages are also available. One Jewish group — JumpSpark, a source of Jewish programming for teens in Atlanta — used the show as both a fundraiser and an educational experience. Four teens competed on a JumpSpark-sponsored show, which raised more than $3,000, said a spokeswoman. The students each chose an individual cause to support, and friends and family contributed to a pool of funds. All four causes — Project Merry Mitzvah, Camp Jenny, the Anti-Defamation League and Repair the World — received donations from that pool, although Repair the World received the most, as its sponsor won the game. “I appreciated the platform it provided me to reconnect with other teens and family friends I hadn’t spoken to in a while,” said Abby Limor of Temple Beth Tikvah, one of the participants. 

As Hart has gained experience in hosting the fundraisers, he’s devised additional ways to raise money; the audience can “buy” extra clues for the contestant they support, for example. He has a brain trust with whom he bounces ideas around, and audience suggestions have also helped shape the show — the name of the show was a viewer’s idea, he said. But he’s also worked for the Atlanta Hawks and the NBA, and his professional background helps, too, as he turns the project into more of a business. “Most of my life was about figuring out how to make money from digital content in a way that’s not intrusive for an audience,” he said.

Hart aims for an unpretentious vibe he calls “soul-nourishing” — the whole enterprise leans heavily into the come-as-you-are aesthetic of pandemic-era Zoom. Recommended attire is loungewear, although some contestants sport “Who Knows One?”-branded swag in the form of red headbands. The show also tries to be inclusive and to avoid assuming that every American Jew is Ashkenazi and fair-skinned, Hart said. He replaced a tie-breaker round that depended on finding someone with a “typically” Jewish name, for example, with one that focuses on occupations and home addresses.

As people get vaccinated and are able to safely gather again in person, demand for “Who Knows One?” could drop, Hart said. In that case, he will consider cutting the Saturday night show. However, he believes that the communal need for connection satisfied by the show predated coronavirus, although the pandemic exacerbated it. “We’re all isolated from each other, and that’s true in the pandemic era, but it already existed,” he said. “We accumulate people throughout our lives that we care about — from camp, school, college, previous jobs — as we get older, the ability to spend time with those people just melts.”

He’s considering several possible mechanisms to grow the show, including more community games. He’s toying with the idea of taking the show live, in the style of NPR’s “Wait, Wait, Don’t Tell Me,” and has developed some customers outside the Jewish community, such as the American College of Emergency Physicians. “Desi Chain,” which plays on a Hindi term for people of Indian origin or descent, is a “sister show” to “Who Knows One?” Another possibility: a dating show, which Hart says someone asks him to do at least once a week. “I know the interest is there,” he said. “I have not figured out how to do that. People are still pretty isolated. But I think it’s possible, coming out of the pandemic, that some sparks could potentially fly.”

This article was originally published in eJewishPhilanthropy.

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