Virtual Engagement Best Practices
By Russell Gottschalk, Innovation Manager
These virtual gathering “best practices” are drawn from successful engagement forums that happen in real life but are sometimes neglected when programming virtually during our new normal:
- Honor your audience: I believe strongly that any event opt-in is based on the axis of compelling and convenience. If something is really compelling yet inconvenient (think a trip to Bonnaroo), you may still attend. If something is convenient yet not compelling (think about some of the virtual gatherings you have passed up recently), you may not attend. The key for virtual engagement lies in building up the case for a compelling use of participants’ time and the best way to begin that conversation is showing your potential attendee that their time is valued because THEY are valued. Virtual gathering invitations should be direct, personal, and sincere. Chances are that your audience isn’t required to opt-in (like an all-pro staff meeting).
- Design the space: Thinking of ways that your virtual areas can mimic those in an in-person event is another successful strategy for making these engagements more engaging Think about the best ways to replicate the experience of randomly interacting with a stranger, strolling a vendor market, and sitting for a featured presentation or break away for a smaller group chat. By creating a virtual space that is more like our real-life experiences, we can expand the opportunities for learning, connection, and joy. One virtual engagement tool that we have been using to achieve this is hopin. (More on hopin below)
- Engineer serendipity: the last point acknowledges that surviving a pandemic while staying sane is hard. Let’s be real, sometimes it’s hard just to put on pants before signing into a work-from-home day. We have the opportunity as event producers and curators of experience to surprise and delight our attendees. This could be pairing people from various backgrounds that happen to serve the same community or bringing live music into the event or just maybe taking time to check in with each other about what content we’re binging these days. Virtual gatherings can feel stale because we’re spending so much time in front of our computers. But this bland default is a rainbow of opportunities when you’re willing to reach towards fun.
We won’t know what 2021 will bring for virtual engagements, in real life events, or in my opinion the likelier outcome of a hybrid model. However, we do know that we can bring successful real-life concepts to a virtual space with the right intention and tools. We have the power and together, we can inspire connection and community that is both convenient AND compelling.
Hopin: A virtual platform you should be aware of (I could see this being removed, shortened or just put onto a web link for click more)
Over the course of one week in November, Federation hosted three different virtual gatherings on hopin, a platform designed to create engaging and dynamic events. Though they happened close together in time and were hosted on the same platform, they served very different purposes with audiences of little overlap:
- Innovation’s quarterly Wisdom Pairings engaged dozens of Jewish Atlantans in meaningful conversation to create and deepen relationships for personal growth and/or professional development
- The Jewish Camp Initiative’s Southeast Camp Fair welcomed dozens of potential campers and their families to learn more about our partner camps throughout the Southeast and across the country
- Federation’s monthly staff meeting hosted dozens of colleagues and special guests to discuss and discover how we’re leaning into Fearlessness, one of our organization’s guiding values
Despite these different functions and audiences, our team used familiar and compelling tactics in each gathering.
When DeKalb County Public Schools announced that they would start the 2020-21 school year virtually, Susan and Scott Rosenbaum were worried.
Savory Beet Latkes
Atlanta families whose kids couldn’t attend overnight camp last summer due to the pandemic are overjoyed that the 2021 camp season is a “go.” Enrollment in our five regional camps is surging, and as members of the American Camping Association (ACA) they’ve all been carefully following ACA guidelines to create a safe experience this summer. Our camps are expanding their outdoor spaces for a wide range of activities, and many will have COVID-19 testing programs in place for campers. Camp may feel a little different with new safety measures in place, but it will still be a magical Jewish experience for our kids.
Elaine and Jerry Blumenthal’s oldest son Matthew was five years old when he was diagnosed with Muscular Dystrophy. Matthew’s special needs, and a deepening commitment to Jewish life set a chain of events in motion that had a profound impact on the whole family. I grew up in a warm, orthodox Jewish family in Savannah,” Jerry says. “Elaine grew up in Topeka, Kansas where there were only about 100 Jews in the whole town. It wasn’t until we attended a retreat at Camp Barney where Rabbi Irving (Yitz”) Greenberg was the scholar in residence, that our family began to walk a road to greater Jewish observance.It became clear to us that Matthew and all our kids really belonged in Jewish day school. The Hebrew Academy, which is now Atlanta Jewish Academy, was the community day school that made sense for us. Matthew attended from first grade through graduation. Eventually, with the encouragement of Rabbi Goodman at the Ahavath Achim Synagogue, we decided to have a kosher home.”
In partnership with Repair the World Atlanta and Shalom Corps, NextGen is excited to launch a virtual volunteer program to bring together young adults to work with seniors living in assisted living and skilled nursing and rehabilitation homes. COVID-19 has brought many challenges, and one we continue to see are the effects COVID-19 have on seniors who are living in assisted living. It’s not as easy for families to visit, and technology can often be challenging to navigate.
Growing up Jewish in rural Cary, Mississippi, in a cotton farming family, Deborah Lamensdorf Jacobs quickly understood that she was a living exemplar of her faith. She reflects, “It was really an honor to represent Judaism in our small community. The way we treated our neighbors underscored what we believed in. We valued education and opportunity. At my father’s funeral two years ago in Vicksburg, a man came through the receiving line and told me how when he was trying to raise funds to establish the Cary Christian Health Center to help minorities, the churches turned him down. My uncle and my father were the first ones who stepped up to fund the center. That’s an early example of how I saw philanthropy as a child. It was how we lived our values.”
