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Spark Note: One Mask at A Time


Ariella and her mom Celia are the recipients of a generous Making Jewish Places Microgrant, an initiative of the Jewish Federation of Greater Atlanta, which enabled them to assemble ready-to-sew mask kits consisting of pre-cut fabric, elastic, thread and needles. To date, they’ve distributed materials for over 1,300 masks. In addition, they’ve donated over 150 masks — some of which were donated to The Cohen Home and local healthcare workers.  

Hello! I am Ariella, an 8th grader from Suwanee, GA. 

When the COVID-19 pandemic hit Georgia, my mom and I were concerned about how we would obtain masks. Masks were sold out! None to be found.  My mom joined Geekspace’s initiative to sew fabric face and help anyway she could. Many of our friends and family from as far as New York, desperately needed our masks. After sewing a few masks we realized that we couldn’t sew the mask fast enough to keep up with the demand. There had to be another way. We thought about assembling ready-to-sew mask kits for others and they could sew masks too! These mask kits allow us to help those in need, and allow the recipients to have a fun new project to do! But we faced a major obstacle, funding. 

Earlier this year our congregation, Congregation Gesher L’Torah was awarded a Microgrant to sponsor a Camp Shabbat program.  It was so much fun to see the metro Atlanta Jewish community gather together to celebrate Shabbat with Jewish camp friends. Thinking back on that event made us realize that, that microgrant is what we needed to help make this mask initiative a reality.

We reached out to Carla Birnbaum, the Community Impact Associate for the Making Jewish Places Microgrant program.  She was enthusiastic to join in our mission to provide fabric face masks to anyone who needed one. This project not only gives masks to those in need, but it  “frees-up” the hospital-grade masks for the healthcare workers.

This grant allowed us to make this project an even bigger reality! Til now, we’ve assembled kits to sew over 1,300 masks!  We will keep on doing so until we use up our grant funds.  If the need is still great after the “shelter-in-place” order is lifted, we will use our stimulus check to continue our mission.  We are determined to help everyone we can! To learn more about our initiative and how you can receive a mask head to our website!

Spark Note: NFTY-SAR & The One on Zoom

NFTY is a movement that builds strong, welcoming, inspired communities through teen-powered engagement. Together, we pursue tikkun olam, personal growth, youth empowerment, and deep connections, all rooted in Reform Judaism. NFTY’s Southern Area Region includes South Carolina; Georgia; Charlotte, NC; Chattanooga, TN; Montgomery, AL; Jacksonville, FL; and Tallahassee, FL.  

When we realized that Spring Kallah would not be happening as we intended it, we were shocked. Our plans for closure with our four years in NFTY were changed drastically in an instant. Leah, the current Religious and Cultural Vice President of NFTY-SAR, and Sarah, the current President of NFTY-SAR, along with the rest of the board, knew that we had to finish our terms to the best of our abilities.

The planning process was very different from what we were used to. We partnered with next year’s recently elected regional board to plan programs and create experiences which would translate virtually. As we began our planning process a lot of questions came to mind. What does a virtual kallah look like?  What are people expecting?  How do we still feel the love and strength of our community via Zoom? These questions were our driving force as we began planning the weekend-long virtual experience. We quickly found the balance between content-rich and simply fun programs. The program plans were solid, but we knew we needed to do something more to bring this all together. 

Adam Griff, our Regional Director came up with the idea of sending everyone an “event in a box,” a way to still give everyone some of the tangible things they’d normally get at an event. This is where our partners at JumpSpark came in! JumpSpark agreed to help sponsor our  “event in a box” idea seeing that it would help keep the NFTY-SAR community strong. With that support, we began creating the boxes for the 150 registered participants. We featured unboxing videos from our participants on our Instagram, showcasing how ecstatic they felt to receive the box, which not only contained a tshirt, name tag, and supplies for programming, but also a handwritten note from a board member. The senior class also received a gift to commemorate their time in NFTY. 

As soon as we blinked, our Virtual Spring Kallah was here, ready or not! The weekend was a huge success! Over 120 people participated in most of the weekend’s programs and services. Activities included making bird feeders, baking, and an engaging Israel program (just to name 3 of the over 30 different activities planned). Although this was not at all how we envisioned our last event, seniors were still honored in a beautiful Havdallah service and our senior circle speech tradition. 

In the end, all of our hard work was completely worth it when we got to hear about how much SARites loved participating. Jennah Brill, a Junior from Tallahassee said “I still felt really connected…the programs were really well put together and they flowed well too!” We are so grateful to JumpSpark for allowing us to put on the virtual event we dreamed of executing, and are so proud of all of the work our teen leaders put in to plan the weekend.

Spark Note: The Power of Music

Hayley Lieberman is a sophomore at the Weber school. She loves singing and writing songs, spending time with family and friends, and being outside.

For as long as I can remember, I’ve found myself writing. Whether it be in a diary, poems, or a country love ballad, I have always used a pen and paper to express my emotions. I first picked up a ukelele when I was in third grade – it was the closest thing I could get to playing guitar. I wrote songs about boys and world peace, inspired by the music around me. For me, writing is a cleansing and therapeutic process, which is channeled through my music. That is why I’ve been writing bundles of songs during this quarantine. 

Every day I sit underneath dim lighting in front of my piano and try to flesh out a melody or lyrics. It passes the time so quickly. I’m not going to lie, writing has been hard this past month; I have nothing new to write about. I try to dive into the lives of TV characters. I’m currently rewatching Gossip Girl, so it’s never difficult to find some drama to write about. 

But writing music isn’t the only thing I’ve been doing. Every day I try to find a new album to indulge myself in. There’s no feeling better than when a song runs deep through my core. I listen to music when I fall asleep, study, wake up, exercise, and more. It makes the boredom and time float away. My current favorite song is “Brave” by Ruston Kelly. It makes me feel like no matter what I’ve been through, I have and will always come out stronger. I think that is a message that resonates with everyone right now. It’s important to remember that no matter what happens, our community will come out of this secure and determined. Now, more than ever, it is important to write about this unique time in history and immerse yourself in your favorite songs. 

Man Plans. G-d Laughs.

These days, the only thing I know for sure is that my Tupperware all has lids.

Yet I am centered by the ways that Judaism offers structure and meaning – a guide for how to live – in the best and worst of times. This moment of unprecedented fear, anxiety, and insecurity is no different. Even as we worry and wonder what the coming months and years hold, let’s remember that we are in a special time on the Jewish calendar called the Omer. How can it help us, in this year in particular?

The Omer begins on the second night of Passover and concludes 50 days later, on Shavuot when we celebrate receiving the Torah. It reminds us of the liberation we celebrated during Passover, and how easy it is for us to slip back into slavery. Each of the 50 days offers us an opportunity to work on our best selves and be ready to receive the rules our people will live by (Torah) on Shavuot. This year, counting the Omer is serving as a reminder to me that we need to resist the temptation to plan for a future we cannot possibly imagine, and instead, be in this moment.

Before the pandemic, Jewish communal leaders were consumed by the challenge of creating a Jewish future, staying connected to Israel, engaging the next generation in an assimilated world, caring for the vulnerable, and continuing to raise the resources necessary to support the massive communal infrastructure we have created. Innovation has entered our vocabulary out of a recognition that what brought us to this point may alone not get us to the future.

Discussions are more often now focused on life After Covid (AC). Does innovation go by the wayside? Do we go back to basics? Do we double down on the organizations that are helping us to serve the vulnerable in these challenging times? Do we lean more into the secular world for our services? Do we scale back and consolidate to save limited resources? Do we halt the capital projects we envisioned about Before Covid (BC), and focus on making the best with what we have?

Clearly the world is going to be different AC, and no one knows what that will look like and when that will be. The only thing we know for sure is where we are now. (The only thing I know for sure from these past several weeks is that my Tupperware now all has lids.) I think we must lean into the present and let it seep in knowing that it will bring clarity when that time comes.

Soon enough we will be back to planning. Attempting to do so in this moment is an illusion – an attempt to assuage our anxiety. Let’s focus on addressing critical needs in our communities, making sure we take care of the ill and unemployed, and protecting those who are healthy. Let’s take walks, plant flowers, embrace our homes, our neighborhoods, our families and take time to just be – and count each day to again receive the Torah.

Local Teen Launches “Hearts for Healthcare Workers”

My name is Emily Mand. I am a freshman at The Weber School and I love to play tennis, listen to music, and most of all hang out with my friends! Throughout quarantine, I haven’t been able to do a lot of things that I would normally.

As I sat in my house moping about everything that I lost because of this virus, like my first formal dance and my perfect Spring Break, I realized that I shouldn’t be complaining about losing those experiences. I thought about all of the innocent people who have lost their lives from COVID-19 and the doctors and nurses who are fighting to save every life they can”.

With that in mind, I created Hearts for Healthcare Workers. Working with CustomInk I created a t-shirt and logo to raise money for Direct Relief. Direct Relief is a humanitarian aid organization, active in all 50 states and more than 80 countries, with a mission to improve the health and lives of people affected by poverty or emergencies – without regard to politics, religion, or ability to pay. In this current pandemic, Direct Relief is working in overdrive to get protective gear and critical care medications to as many health workers as possible, as quickly as possible, with emergency deliveries leaving daily for medical facilities across the U.S.donates medical equipment to local medical centers around the country and sends volunteers to help as well. All funds raised from t-shirt sales are going straight to Direct Relief.

My hope is that the fundraiser will not only just help Direct Relief donate more equipment but that this project will inspire others to create something to help stop the spread of this pandemic.

Both my parents and my sister are all doing their part as well. My mom is spending hours and hours making masks for doctors and nurses at Northside Hospital. My sister is making “Thank You” cards for everyone from the UPS driver to the doctors fighting and risking their lives to save patients.

Click here to buy your t-shirt and to help support Direct Relief. I hope to see you wearing your t-shirts soon!! 

“Camp is crazy fun! I can’t wait to go back!”

My name is Murray Marks. I’m a fifth grader in Decatur, and this summer I had the most crazy fun experience of my life at Camp Ramah Darom. This was my first time at sleepaway camp, and even though I didn’t know anybody in the bunk, we all became friends very fast. I was a little nervous, but at camp you’re always with friends. My bunk was like a team.

Every morning we’d clean up the bunk, and even that is a fun activity called nikayon – Hebrew for clean-up. On Friday, we did an extra nikayon to get ready for Shabbat. When Shabbat came, the whole camp felt special. I dressed up and wore a kippah. Before dinner we had services and sang in Hebrew at the top or our lungs. Then there was the most delicious matzah ball soup at dinner. And more singing!

One of my favorite activities at camp was the climbing wall, where you have to trust the people who are holding onto your ropes. We really did trust each other, because I made it all the way up and down!

With so much stuff going on, there was no time to be homesick. My parents were okay with that because they were so glad I loved camp as much as they did.

Murray’s parents, Amanda and Aaron, are grateful for the scholarship assistance they received through Federation’s One Happy Camper program. “Aaron and I met on JDate because our profiles talked about Jewish camp. Ramah has given Murray a great sense of independence and exposure to Jewish ritual. We call it ‘Bar Mitzvah Boot Camp.’ As soon as they’re old enough we want to send Oscar and Ruby, Murray’s younger twin siblings, to Camp Ramah Darom.”

What Brad Does

You don’t need to save the future of Jewish Atlanta by yourself, Brad Cook already has an idea for that – it’s called Career Up Now and it creates professional connections for young people through a Jewish lens.

Setting Young Jews on Amazing Career Paths

Dr. Bradley Caro Cook

As a Jewish entrepreneur and innovator (and an Atlanta native), I create simple solutions to engage Jewish young adults with low to no current Jewish connection or engagement. I believe that unless there’s a drastic shift in how we grab the attention of 18-26 year-olds, keep them engaged with Judaism, and inspire them to become the next generation of leadership, our Jewish communal infrastructure is at risk. When I learned about Federation Innovation’s Propel Grant program, I got excited.

I know that college students and recent graduates are hungry to advance their careers, grow their networks, and build community. So, in 2015, Rabbi Adam Grossman and I launched Career Up Now, combining mentorship and engagement, through a Jewish lens, to help emerging professionals form personal, professional, and soulful connections with industry leaders in the Jewish community. Since launching we have piloted in 9 U.S. cities and are scaling in four of those cities. Now, thanks to a Bloom seed grant from Federation Innovation, and support from the Joyce and Ramie Tritt Family Foundation and Mark Silberman, Career Up Now is in Atlanta.

In Atlanta, our first cohort consisted of 12 student leaders from Emory University. I soon thereafter realized there is little support or mentoring for young Jewish women entering business and STEM fields.  As time went on I found this to be true on a national level and kept hearing Rabbi Tarfon, our ancient Jewish cheerleader and rebbe say, “while you don’t have to complete the task, you are not free to desist from this critical endeavor.”

While examining our mentor demographic, I discovered that we had only one woman industry leader contact or mentor for every 20 men. To address that imbalance, we doubled down to solve the problem we’ve launched Women of Wisdom https://www.careerupnow.org/atlanta-spring-2019.

While we achieved gender balance for our initial Atlanta Career Up Now due to the high demand for more women’s programs in Atlanta we needed to rapidly grow the number of women industry leaders in our network. To do this, we leveraged growth hacking for engagement,  a process of rapid engagement growth enabling non-profits to accomplish in three months that which would take years to do. Using these strategies, we recruited 200 women industry leaders into our network in just three months. Now these Women of Wisdom are helping expand our network by engaging their colleagues and friends with Career Up Now programming.

Atlanta has been a pivotal experience and we are excited to continue to grow Career Up Now in Atlanta.

MLK Shabbat Suppers Celebrate Diversity & Dialogue

For Jews and their loved ones, Shabbat dinner is far more than a meal. It’s a weekly platform for holiness, hospitality, peace, and plenty of conversation. With that in mind, Federation awarded a Bloom Innovation seed grant to several organizations who collaborated on ways to use MLK weekend as a moment to turn Shabbat dinners into opportunities for dialogue and understanding.

On the Friday preceding Martin Luther King Jr. Day, 144 individuals across Atlanta showed up for an “MLK Shabbat Supper,” a guided dinner and discussion to honor Dr. King made possible by the collaborative efforts of Repair the World AtlantaOneTable, the American Jewish CommitteeHands On Atlanta, and Jewish Federation of Greater Atlanta. There were ten simultaneous MLK Shabbat Suppers throughout the city, in neighborhoods ranging from Sandy Springs to the Westside. The religiously, racially, and gender-diverse group of hosts came from among the lay leadership of Jewish community partners including the above organizations, as well as Jewish Family and Career Services, Moishe House, and The Schusterman Family Foundation.

Participants at the dinners enjoyed a meal while diving into a discussion guide filled with thought-provoking quotes and questions from a Jewish perspective about civil rights, racial justice, and other issues of importance to Atlanta. Feel free to download the guide.

As OneTable Atlanta Hub Manager – Shira Hahn- put it, “By joining together at the table, we work towards creating new traditions that foster authentic and thoughtful engagement across difference to recognize our past and ideate a better future. Moving forward we will continue to build solidarity and greater understanding within the Jewish community and with all Atlantans.”

For those interested in further opportunities for service and dialogue, join Repair the World and partners for an anti-human trafficking event on January 27 and cooking for the Nicholas House family shelter on February 22; details and registration here.

Propel Grant Recipients

Drum Roll, Please: Propel Grant Winners Announced!
Federation Innovation received an impressive 45 proposals for its PROPEL Innovation Grant and has just announced ten awards ranging from $10K-$25K, totaling in a community investment of almost $200K. PROPEL’s goal is to help launch transformative, creative and scalable projects that reimagine Jewish life in Atlanta. Representatives from Federation’s Innovation and Community Planning & Impact Committees reviewed the applications and invited a select number of applicants for interviews. We’re so proud to share and celebrate with you next year’s class of Jewish Atlanta Changemakers! Meet the 10 projects funded:

  • Hillel Georgia Tech – TOM (Tikkun Olam Makers)
    Engaging Georgia Tech and the larger Jewish community, TOM aims to innovate assistive devices for those with disabilities through a three-day makeathon. The goal is to partner need-knowers (with a disability) and makers to help develop innovative solutions.
  • AgeWell Atlanta – Information and Referral Concierge
    Atlanta is home to one of the fastest growing senior communities in the country. Most older adults prefer to stay in their own homes as they age, which increases the need for a coordinated system of care. This grant will enable AgeWell Atlanta to respond by creating a centralized concierge, which older adults and caregivers can access a coordinated continuum of services supporting maximum wellness, wherever they reside.
  • OneTable Atlanta – Atlanta Fellow
    Atlanta-based OneTable Field Fellow will empower underserved populations in building their own Jewish community, focusing on engaging Jewishly underserved demographic areas and niche populations (e.g., Jews of Color, LGBTQ, etc.).
  • Congregation Bet Haverim – Community Rabbi
    Moving beyond the concept of membership as the sole “access card” to communal engagement and rabbinic support, the community rabbi will provide life cycle and other rabbinic services to the larger community.
  • Moishe House
    Expanding the scope of Moishe House’s successful programs by supporting the addition of a 4th house in a brand new part of Atlanta, with the primary intent to serve underserved adults in Great Atlanta.
  • Marcus Jewish Community Center of Atlanta – JCC on Wheels
    Weekly JCC programming brought to various geographic areas throughout Metro Atlanta with a JCC RV. Recreational, social, and cultural programming “delivered to you” and not constrained by bricks and mortar of existing Jewish spaces.
  • Jewish Federation of Greater Atlanta, Jewish Education Director’s Council & Atlanta Rabbinical Association – Reimagining Jewish Education
    This initiative leverages teachers as catalysts for change and empowers them to use innovative methods and create user-centric educational opportunities with support from nationally acclaimed educational institutions.
  • Tradition Kitchen
    An entrepreneurial venture, making kitchens into Jewish spaces around Atlanta through Jewish cooking classes in community members’ homes, taught by locals ranging from bubbes to famous chefs.
  • The Blue Dove Foundation – Mental Health Responder Toolkit
    Comprehensive project addressing mental health and substance abuse issues through a toolkit and training sessions for organizational leaders and Jewish camps to serve as “mental health first responders.”
  • Repair the World – Solidarity Through Service
    Seeking to address the fractured political climate and high income disparity in Atlanta, this initiative seeks to build consistent and meaningful volunteer and service experiences. Repair will offer community trainings and a robust workshop series for Jewish community partners who serve a broad array of populations, reaching out beyond Repair’s core work serving Millennials.

Tradition Kitchens

Julia Levy’s Tradition Kitchens’ Hands-on Learning Programs

At Hanukkah, when the latkes sizzle, Tradition Kitchens celebrates both the classics and the modern — the gluten free, Southern sweet potato with leek latkes and organic pepper jelly garnish from Ivy Rose Farm, a family venture with Jewish roots.

This is our first Hanukkah with Tradition Kitchens, our mother-daughter start-up transforming kitchens into classrooms to connect cultures, generations and neighborhoods. By empowering home chefs and restaurateurs to teach family recipes with history, we host pop-up affordable cooking classes around Atlanta, from intown to the suburbs.

When we think of food, we think of family. This year, we’ve been learning our Jewish Atlanta family’s favorite foods and the stories behind them — Noodle Kugel with Leslie Kalick Wolfe’s mother’s recipe, Challah with Sara Franco, Molly’s Mandel Bread with Michele Glazer Hirsh and Jennifer Glazer Malkin —to name just a few. And we’ve been welcomed into the Federation family as PROPEL Innovation grantees with a cohort, coach, ecosystem of Jewish organizations across the city, mentors, workshops with Zingerman’s Deli and so much more.

Along the way, we’ve discovered a treasure trove of Atlanta Jewish recipes — some scribbled down between friends and others recorded in beautiful cookbooks by The Breman Museum and Congregation Or Ve Shalom. We strive to elevate the foods that have thrived for generations and put Atlanta on the Jewish food map while also discovering the home chefs whose delicious dishes should be shared. Our goal is to create community through our gatherings and build upon it organically.

As you sit down for a Hanukkah holiday meal — whether it’s with family or friends — our winter wish is simply to ask about the story behind the food. And if you’re inspired by what you discover, as we have been, send the story our way and nominate the home cook to teach. We hope to sample old and new culinary traditions with you in 2020.

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