Meet Our Russian PJ Library Connectors
Meet Masha Vaynman and Lana Severinsky, two Russian-speaking Jewish moms who are PJ Library’s newest Connectors. Both are long-time PJ Library subscribers who love how free monthly books bring Jewish traditions into their homes. Now, thanks to a grant from the Genesis Philanthropy Group, a foundation focused on developing Jewish identity among Russian-speaking Jews, they’re using PJ Library as a platform to build and engage Atlanta’s Russian-Jewish community.
Masha and Lana estimate that there are as many as 26 thousand Russians in metro Atlanta and that around 50% of them claim some Jewish heritage. Many are married to non-Jews and know very little about Judaism, but are eager to learn by reading Jewish-themed books with their children. These parents also wish to keep the Russian language alive in their homes. PJ Library books in Russian and in English are great vehicles for both.
“Books are so important to the Russian soul and psyche,” Lana explains. “You simply cannot find a Russian-Jewish family without books.” “So many Russian Jews were intellectuals in Russian society. They actually took their books along when they left,” Masha adds.
Nathan Brodsky, Federation’s Family Impact Manager, has watched the PJ Library program grow in Atlanta and sees a great opportunity in the Russian-speaking community. “PJ Library is built on supporting families’ abilities to form strong connections with other families. We offer over 200 opportunities for families to connect in-person each year, often bound by geography or age-range, and we are eager to expand to now support the Russian-speaking community.”